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Blog - Naming Business & Brand

7 Terrible Naming Mistakes Entrepreneurs Make

Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.

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How to Name Your Startup

Choosing a name is one of the parts of a startup I find the most difficult. It’s also something you can easily get hung up on. We all know that the key thing is to move on to actually building something we can put in front of users.

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5 Tips for Choosing a Name for Your Small Business

One of the most important and potentially challenging steps of starting a business is choosing a business name. For some, choosing a business name is the first step tackled because it's simple, quick and obvious to the business owner. For others, it's a struggle to identify a business name that truly encompasses the business and everything it stands for.

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The 10 Commandments of a Great Business Name

What's in a business name? Everything and nothing. The right business name will help distinguish you from a sea of bland competitors, provide your customers with a reason to hire you, and aid in the branding of your company. A business name won't make up for serious deficiency in your business operations or help you avoid selling. Apply these 10 commandments when choosing a name for your business.

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Naming a business is infinitely more difficult than naming a newborn

Naming a business does not have to be as difficult as naming your children, but it should be given the same amount of effort. Hopefully, both pay off for you in the long term.

Read more: Naming a business is infinitely more difficult than naming a newborn