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Registering Your Trademark

Introduction to Trademarks

Trademarks A trademark is anything that is used, or intended to be used, to identify the goods of one manufacturer from the goods of others. It is a brand name. Trademarks are important business tools because they allow companies to establish their product's reputation without having to worry that an inferior product will diminish their reputation or profit by deceiving the consumer. Trademarks include words, names, symbols and logos. Anything that distinctly identifies your company can be a trademark, provided that it is for goods.

A service mark is very similar to a trademark, except that it is used to distinguish services in the stream of commerce. Like a trademark, a service mark can include words, names, symbols and logos. Typically, trademarks appear on the actual product or its packaging. Service marks appear mostly in advertising for the services. When we use the term "trademark," we generally mean both trademarks and service marks. 

Imagine spending extensive time , energy and finances on coming up with the perfect logo or design to represent your business. Then, consider how you would feel if your logo was appropriated by another business, perhaps your competition, and they claimed to have come up with the idea themselves. Wouldn't you have wished there was some way to protect your business from creative theft? Luckily, there is. The United States Patent and Trademark Office (USPTO), an agency of the Department of Commerce, provides businesses and individuals with the opportunity to file a trademark.

A trademark can be useful to companies that want to build brand awareness by incorporating a unique symbol or design that allows consumers to associate a company's product at the blink of an eye. For instance, Nike's check mark-like 'swoosh,' and the Coca-Cola company's red and white logo are well-known images that help consumers distinguish their products from similar goods. Similarly, a service mark, which is nearly the same as a trademark except it identifies and distinguishes the source of a service rather than a product, can also be filed with the USPTO.

Onbic 3-Step Process

PROCESS 1File and register your trademark to protect your business name or product name. Filing a trademark registration application is a straight-forward process with Our instructions are easy to follow, and there is nothing to download or print. Simply answer a few questions and we'll complete and file your application.

Here's how it works:

1. Complete Our Trademark Questionnaire

Our trademark questionnaire has been specially formulated to get the relevant information from you in the least amount of time.

2. We Generate Your Trademark Application

Onbic will search the federal trademark database for direct conflicts. If you'd like, we can also perform a comprehensive search that includes state and common law trademarks (fees apply). If you are comfortable that there are no conflicts that would stop the USPTO from registering your trademark, your federal trademark application will be completed using our software. All completed documents will be delivered to you by email for your electronic signature.

3. Final Wrap-Up of Your Trademark Order

After we receive your signed documents, we will electronically file your application with the USPTO. Once the USPTO has accepted your application for examination, you will receive an official letter from the USPTO.